As so many good stories ours starts with a girl. Anatolia loved to create clothing since she was a child. At fourteen she already designed clothing for herself and her friends. For many years it was just a favorite hobby.

Back in 2014 while working at an interior design studio, friends asked her for special looks for their parties. One time she made a mantle for her friend Michael, and he told her, that he liked it so much he was going to just wear it all the time, not just at a party.

After a year of work, doubts and improvements the mantle was ready for prime time, and Anatolia decided to leave her job and go all in on clothing design. She produced a first batch of twelve black coats herself, hoping that she can sell some of them — and they sold out during a weekend on her personal Facebook page.

She discussed it with Michael, and he offered to partner up in creating a small clothing company. MDNT:45 was born.

Being a small company sustainability was a must from the start. We couldn’t afford to just produce 1000 pieces of an item, and then throw out the unsold items, covering the difference with a huge profit margin. 

At the same time we couldn’t afford to take a week or two to fulfill orders — each client and each order is special to us, and we don’t want to make our clients wait.

So we had to come up with a process that allowed us to produce only the items that were actually ordered, but do it quick. We couldn’t do it the way big companies do — using robots and just-in-time management. But we could use amazing people around us.

So we built a network of people that work from homes or very small private workshops, and organized their work in such a way that allowed us to employ them and still only produce the items ordered. 

This way we are sustainably using raw materials and providing work to people from our community.